Remember the year 2008. Market, growing by leaps and bounds, the constant flow of customers, selling on credit, lack of top-selling products from suppliers, a good trading margins. The market is stable and actively expanding. People's incomes grew. Look the situation today.
For the year everything changed The purchasing power of people has fallen sharply. Customers with low-and middle-income countries, bought on credit, became insolvent. Sales fell. Non-food "retail costs." Shortage of goods has disappeared, but no working capital for the purchase of goods. Massive advertising campaigns vendors give very little effect, because new buyers almost never appear, and the cost of the buyer too high. A little more and it will exceed the margin on the goods. There are things that we can not change: we have no influence on the dollar and foreign currency tranche of the imf, may not be able to influence the supplier and manufacturer. We can not do Customer solvent.
But there are things we can change hands - a performance shop. So, sales have fallen. What can we do? Consider the advantages and disadvantages of each alternative action. Option to briefly - to raise prices. If the volume of sales fell, the markup compensates for the loss. Advantages: This is possible when selling prestigious tovara.: This product is sold is rare, and for the average store (not boutique), this turn will lead to fewer buyers and, as a consequence, a fall in sales. We strongly recommend this option for all stores, except for expensive brand-name boutiques.
For the year everything changed The purchasing power of people has fallen sharply. Customers with low-and middle-income countries, bought on credit, became insolvent. Sales fell. Non-food "retail costs." Shortage of goods has disappeared, but no working capital for the purchase of goods. Massive advertising campaigns vendors give very little effect, because new buyers almost never appear, and the cost of the buyer too high. A little more and it will exceed the margin on the goods. There are things that we can not change: we have no influence on the dollar and foreign currency tranche of the imf, may not be able to influence the supplier and manufacturer. We can not do Customer solvent.
But there are things we can change hands - a performance shop. So, sales have fallen. What can we do? Consider the advantages and disadvantages of each alternative action. Option to briefly - to raise prices. If the volume of sales fell, the markup compensates for the loss. Advantages: This is possible when selling prestigious tovara.: This product is sold is rare, and for the average store (not boutique), this turn will lead to fewer buyers and, as a consequence, a fall in sales. We strongly recommend this option for all stores, except for expensive brand-name boutiques.
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